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Industry GTM playbooks

Deep-dive go-to-market research for specific industries: ICP profiles, competitive analysis, outbound campaigns, and proof strategy. Based on real data, not theory.

11Playbooks
What's inside every playbook

Five Sections. Everything You Need to Move.

Every playbook follows the same structure: market context, competitive positioning, buyer profiles, outbound campaigns, and sample copy. Built to go from reading to launching in a day.

I

Market Snapshot

Size, growth rate, and the key dynamics shaping the market right now.

II

Competitive Landscape

Who you're up against, how they position, and where you can win.

III

ICP Profiles

3 buyer segments with trigger events, deal sizes, and close timelines.

IV

Campaign Playbooks

3-5 ready-to-run outbound angles with targeting and messaging direction.

V

Sample Emails

Actual copy, written in voice, not templates. Built for real sends.

Market TakeoverOut-of-Home Advertising / Media

Ad Agency GTM Playbook: 2026

85,000+ viable accounts across 7 segments with 170,000+ decision-maker contacts

Read full report Mar 2026
GTM PlaybookInvestment Banking / Debt Advisory

Debt Advisory Firm Lead Gen Playbook: 2026

LMM borrowers overpay 100-150 basis points. On a $20M facility that's $200K-$300K/year - usually more than the advisory fee

Read full report Apr 2026
GTM PlaybookRecruitment Consulting / HR Services

Executive Search Firm GTM Playbook: 2026

Only firm in Atlantic Canada combining recruitment execution with hiring system design and a named training certification

Read full report Apr 2026
GTM PlaybookEquity Management / Cap Table Software

Cap Table Software GTM Playbook: 2026

Carta's 2024 data scandal displaced 1,000+ startups. The switching window is still open through 2025-2026 renewal cycles

Read full report Apr 2026
GTM PlaybookVirtual Receptionist / Appointment Scheduling

Live Answering Service GTM Playbook: 2026

Closes at 8 PM. Doesn't work Sundays. That's a 35% weekly coverage gap for a company whose value prop is 'never miss a call'

Read full report Apr 2026
GTM PlaybookB2B SaaS Performance Marketing

SaaS Paid Media Agency GTM Playbook: 2026

200+ SaaS clients and $2.3M+/month in managed spend - the richest SaaS PPC benchmark dataset in the market. Nobody is publishing it

Read full report Apr 2026
GTM PlaybookDigital Marketing / Advertising Agency

Digital Marketing Agency GTM Playbook: 2026

UAE ranks #1 globally for generative AI adoption at 64% of working-age population. Adapts' clients are selling into the most AI-saturated consumer market on earth

Read full report Apr 2026
Market TakeoverEcommerce SEO

Ecommerce SEO Agency GTM Playbook: 2026

The US mid-market ecommerce SEO specialist slot is empty. NOVOS owns it in the UK. Nobody stateside has named the category yet

Read full report Apr 2026
GTM PlaybookSales Intelligence / Data Enrichment

Blitz vs GetLeads vs QuickEnrich: An 8,999-Company Enrichment Benchmark

Stack all three vendors and run the full recovery waterfall, and 50.2% of companies end up with a sendable contact. Under half. That is the real ceiling of this data category, not any vendor's marketing number

Read full report Jul 2026

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