$500K+ Revenue and Acquisition from Cold Email
How a Unity games SaaS generated $500K+ revenue, 200+ meetings, and ultimately got acquired through outbound.
Finding Decision Makers in an Unconventional Market
A SaaS platform built for Unity game developers needed to reach game studios, publishers, and indie developers. Traditional B2B data sources had virtually zero coverage of the gaming industry. No Apollo search, no LinkedIn Sales Nav filter, no ZoomInfo list would surface the people who actually greenlight software purchases at game studios.
- Zero coverage from traditional B2B data providers for the gaming vertical
- Decision makers at game studios don't have standard corporate titles
- No industry event database or conference attendee lists available
- Founder-led sales hitting a ceiling with no repeatable GTM process
Custom Scraping SteamDB and Game Credits
We built an entirely custom prospecting methodology. Instead of relying on traditional data sources, we scraped SteamDB to identify active game studios by revenue tier, genre, and engine usage. Then we literally checked the credits of individual video games to identify the technical leads, producers, and studio heads who make purchasing decisions. This gave us a proprietary dataset no competitor could replicate.
From Cold Email to Acquisition
The outbound engine became the primary growth driver. 200+ meetings booked, $500K+ in revenue generated, and the company's growth trajectory caught the attention of acquirers. The cold email pipeline was instrumental in the eventual acquisition.
Phase Breakdown
Built custom SteamDB scraping and credits research pipeline
Segmented studios by engine, revenue, and development phase
Launched targeted campaigns to Unity studios by genre and size
Scaled pipeline to 200+ meetings
Company acquired with outbound as primary growth engine
How We Did It
Custom Data Infrastructure
Built SteamDB scraper to identify all active Unity studios, enriched with revenue estimates, player counts, and development status.
Credits-Based Contact Discovery
Manually and programmatically reviewed game credits to identify technical decision makers, then matched them to professional profiles.
Segment-Specific Messaging
Created distinct campaigns for indie studios, mid-tier developers, and publishers with value propositions mapped to their specific development challenges.
Pipeline Scaling
Iterated on winning angles and expanded into adjacent game engines and platforms, building a repeatable outbound machine.
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