83 meetings in 92 days.
First close in 8 days, steady pipeline ever since
New Service, No Pipeline
This agency had developed a unique Reddit marketing offering but had no outbound infrastructure. They needed to build pipeline from scratch while educating the market on a new service category.
- New service requiring market education
- No existing outbound process
- Prospects unfamiliar with Reddit marketing
- Long sales cycles due to education burden
Education-First Outbound
We identified brands already active on Reddit but underperforming, then created educational messaging that positioned our client as the expert who could help them win.
From Zero to Predictable
Built a complete outbound engine that generated consistent meetings and shortened sales cycles through educational positioning.
“We went from zero outbound to closing our first deal in 8 days. The educational approach they took made prospects come to meetings already wanting to work with us.”
Phase Breakdown
Week 1-2: Reddit activity research & ICP definition
Week 3-4: Educational messaging development
Week 5-13: Scaled deployment & optimization
How We Did It
Reddit Intelligence
Identified 300+ brands with Reddit presence but poor performance metrics.
Authority Positioning
Developed messaging that educated while demonstrating expertise.
Case Study Integration
Incorporated client wins into sequences to build credibility.
Rapid Response
Sub-5-minute reply times to capitalize on interest while hot.
Ready for results like these?
Book a strategy call to see how situation-based outbound can transform your pipeline.
