Record Revenue Every Month with 371 Interested Leads
How a Reddit SEO agency hit record revenue every month since partnering with LeadGrow, booking 100+ calls.
Scaling a New Category Nobody Understood Yet
Launch Club helps SaaS companies get mentioned on Reddit and rank in AI/LLM search results. The problem: nobody was searching for 'Reddit SEO agency' yet. Traditional inbound wasn't working because the category barely existed. They needed outbound to create demand, not just capture it.
- New category with zero existing search demand for their service
- Prospects didn't understand why Reddit mattered for LLM visibility
- Previous outbound attempts used generic messaging that fell flat
- Needed to educate and sell simultaneously without sounding like a pitch
- 40-50% close rate potential if they could just get qualified people on calls
Reddit Audit Lead Magnet + Signal-Based Targeting
We built the outbound engine around a free Reddit audit offer. Instead of selling the service directly, we offered a genuine deliverable that demonstrated the opportunity. Targeting was built around signals: companies posting blogs (but not on Reddit), Reddit engagers in non-SEO roles, founders with active LinkedIn content, and Product Hunt launchers. The messaging positioned LinkedIn content as the input and ChatGPT mentions as the output, with Reddit as the distribution bridge.
Record Revenue Every Single Month
Launch Club hit record revenue every month since the partnership began. The founder literally pulled out his phone during a testimonial call to show three new LeadGrow leads that came in during the conversation. The 40-50% close rate proved the leads weren't just interested, they showed up ready to buy.
“We hit record revenue every month since working with LeadGrow. And look, three meetings from LeadGrow just since we started this call.”
Hear It From Them
Phase Breakdown
Built Reddit audit lead magnet and initial campaign targeting Reddit engagers
Achieved 36.2% positive reply rate on first major campaign
Expanded to blog-to-Reddit angle, Product Hunt launchers, and LinkedIn content creators
Launched evergreen campaigns for continuous pipeline
Scaled across 30+ campaigns with 371 interested leads
How We Did It
Lead Magnet Development
Created the Reddit audit report as a genuine deliverable. It mapped subreddit opportunities, content formats, and LLM ranking paths based on keywords the prospect already ranked for.
Signal-Based List Building
Built custom audiences from Reddit engagers, blog publishers not on Reddit, Product Hunt launchers, and founders with active LinkedIn content.
Copy Optimization
Tested ultra-short one-line openers vs detailed pitches. The one-line ask won massively. Developed the 'I should have explained better' self-correction framework for Step 2.
Evergreen Engine
Converted winning campaigns into always-on evergreen flows with Trigify automation and real-time signal triggers for new Product Hunt launches and SEO hiring signals.
Ready for results like these?
Book a strategy call to see how situation-based outbound can transform your pipeline.
