Needed Brand Deals, Not Another Pitch Deck
A YouTube influencer and community owner needed to land brand deal collaborations for a world record attempt. Traditional outreach felt too corporate for the creator space, and brands weren't responding to standard pitches.
Humor-Driven Brand Outreach
We leaned into the creator's personality and built outreach that used humor to stand out. Instead of stiff brand partnership decks, we wrote copy that felt like the influencer talking directly to the brand. The humor cut through inbox noise and made people actually want to respond.
- Humor-based cold email copy that matched the creator's voice
- Collaboration framing around the world record attempt
- Personality-forward messaging that stood out from generic brand pitches
- Targeted outreach to brands aligned with the creator's audience
Brand Deals Closed Fast
25 engaged leads in 2 weeks with the first brand deal closed in just 7 days. The humor-driven approach turned cold outreach into warm conversations.
2 weeks
Phase Breakdown
Days 1-3: Voice development & brand targeting
Days 4-7: Humor-driven sequences launched
Days 8-14: Conversations and first deal closed
How We Did It
Voice & Angle Development
Built outreach copy around the creator's actual voice and the world record collaboration angle.
Brand Targeting
Identified brands aligned with the creator's audience and the world record attempt.
Humor-First Sequences
Deployed email sequences that used humor to cut through brand inbox noise and feel human.
Collaboration Closing
Converted interested brands into collaboration deals, with the first closing in 7 days.
Ready for results like these?
Book a strategy call to see how situation-based outbound can transform your pipeline.
