85 meetings from 2 industry events
Custom event intelligence turned conference attendance into pipeline with Airbus, MongoDB, and more
Events Without Intelligence
This enterprise SDK company was spending $50K+ per industry event but leaving with business cards instead of booked meetings. Standard attendee outreach got lost in pre-event noise, competitors were reaching the same prospects with similar messaging, and there was no intelligence on attendee buying signals beyond registration.
- High event investment ($50K+) with poor meeting conversion
- Standard attendee outreach getting lost in pre-event noise
- Competitors reaching the same prospects with similar messaging
- No intelligence on attendee buying signals beyond registration
- Booth traffic but no qualified conversations
Intent-Based Pre-Event Outbound
We built custom event portal scrapers to monitor registrations in real-time, enriched attendees with buying signals, and identified unregistered colleagues from the same companies. Created distinct messaging tracks for confirmed vs potential attendees, leveraging social listening for event mentions. Every target attendee had a pre-booked meeting before the conference started.
Events Transformed into Pipeline Machines
Across 2 major industry events, generated 85 booked meetings at an 8% conversion rate. Secured meetings with Airbus, MongoDB, and other enterprise targets. Each event generated more pipeline than the previous quarter of standard outbound.
Phase Breakdown
Week 1-2: Event portal scraping and attendee enrichment
Week 3-4: Campaign deployment with attendee and colleague tracks
Week 5-6: Event week execution and real-time meeting scheduling
How We Did It
Event Portal Intelligence
Built custom scrapers to monitor event registration portals and extract attendee data in real-time.
Expanded Prospect Identification
Used initial attendee lists to identify unregistered colleagues from the same companies who might attend.
Social Signal Layering
Monitored LinkedIn and social channels for event mentions, travel posts, and conference-related engagement.
Segmented Deployment
Created distinct messaging for confirmed attendees vs identified colleagues, with pre-booked calendar slots.
Ready for results like these?
Book a strategy call to see how situation-based outbound can transform your pipeline.
