212 engaged leads in 60 days
Replaced $120k workshop budget with predictable pipeline
Expensive Events, Unpredictable Results
This EdTech SaaS company was spending $120k annually on workshop events to generate leads. The ROI was inconsistent, and they had no predictable way to fill their sales pipeline between events.
- High cost per lead from events ($500+ per qualified lead)
- Inconsistent pipeline flow between quarterly events
- No control over lead timing or quality
- Sales team sitting idle between events
Situation-Based Outbound
We identified buying situations specific to their ICP: schools evaluating new curriculum software, districts with recent technology grants, and institutions with expiring contracts with competitors.
Predictable Pipeline, Zero Events
Within 60 days, we replaced their entire events strategy with a repeatable outbound system that generates consistent pipeline week over week.
“We used to rely on expensive workshops to fill our pipeline. Now we have a steady stream of qualified prospects every week without the event logistics nightmare.”
Phase Breakdown
Week 1-2: Situation mining & ICP refinement
Week 3-4: Messaging development & sequencing
Week 5-8: Full deployment & optimization
How We Did It
Situation Mining
Analyzed closed-won deals to identify 4 key buying triggers in the education sector.
Data Enrichment
Built custom scrapers to identify schools with matching situations and grant funding.
Messaging & Sequencing
Created situation-specific copy that resonated with education decision-makers.
Appointment Setting
Handled all outreach and booked qualified demos directly to their calendar.
Ready for results like these?
Book a strategy call to see how situation-based outbound can transform your pipeline.
