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Data Center

48 meetings from 1 event in 3 days

Pre-booked meetings with target customers at industry conference

48
meetings booked in 3 days
85%
show rate
12
deals in pipeline
The Challenge

Events Without ROI

This data center company was spending $50k+ per industry event but leaving with only a handful of business cards and no booked meetings. They needed a way to maximize event ROI.

  • High event costs with unpredictable returns
  • Booth traffic but no qualified conversations
  • Competitors winning the same prospects
  • No systematic follow-up process
Our Solution

Pre-Event Outbound Blitz

We identified every target attendee before the event and ran a focused outbound campaign to pre-book meetings during the conference. Turned a passive booth into an active meeting schedule.

Attendee list acquisition and enrichmentEvent-specific messaging sequencesCalendar booking before the eventOn-site meeting coordination
The Results

Conference Transformed

Instead of hoping for booth traffic, they walked in with a full calendar. Every hour was productive.

48
meetings booked
in 3 days
85%
show rate
12
deals in pipeline
We've been doing events for years and never had results like this. Walking in with 48 pre-booked meetings completely changed our conference experience.
DP
David Park
Head of Sales, Data Center Solutions
Timeline
3 weeks

Phase Breakdown

1

Week 1: Attendee research & list building

2

Week 2: Outbound campaign deployment

3

Week 3: Event execution & meetings

Our Process

How We Did It

1

Attendee Intelligence

Built comprehensive list of 500+ target attendees with buying signals.

2

Event-Specific Outreach

Created urgency-driven messaging tied to the event dates.

3

Calendar Optimization

Scheduled meetings strategically to maximize face time efficiency.

4

On-Site Support

Provided real-time coordination and no-show recovery during the event.

Ready for results like these?

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